FunnelStudio is a white-label B2B platform for launching subscription wellness programmes — smoking cessation, anxiety management, weight loss, and more. This guide walks you through what to test, how to test it, and what to expect during this early beta.
Quick Build is the main value proposition of FunnelStudio. It generates a complete, ready-to-launch wellness funnel — quiz, checkout, upsells, member programme, email sequences, and AI coaching — from a short brief. What normally takes weeks of copywriting and configuration takes about 10 minutes.
yourbrand.rolandb31.com/f/funnel-name. Open it in a new tab to run the full subscriber journey end-to-end.All test payments go through Stripe in test mode. No real money changes hands. Use the card numbers below — Stripe will process them as if they were real transactions, including 3DS authentication flows.
After a successful checkout, the subscriber lands directly in the member app. This is the day-by-day programme experience they'll use throughout their subscription. The same URL works on mobile and desktop.
Go to Account / Settings inside the member app and trigger a cancellation. You should see a save offer (a free month). Test both accepting and rejecting it — then check the subscriber's status in Studio.
Studio's Analytics page shows all key metrics for your brands. In sandbox mode you'll see your test data. Each KPI card is clickable — it opens a detailed drill-down panel on the right without leaving the page.
| Metric | What it means | Expected in testing |
|---|---|---|
| Revenue (period) | Approved payment volume in the selected date range | Your test transactions total |
| CIT Approval Rate | Customer-initiated (checkout) first-attempt approval % | 100% with 4242 card |
| MIT Approval Rate | Merchant-initiated (rebill) first-attempt approval % | N/A until rebills run |
| Retry Recovered | Subscribers recovered after a declined payment, via auto-retry | Test with a declined card |
| Upsell Attach Rate | % of new subscribers who took an upsell offer | Reflects your upsell test choices |
| Avg LTV | Average total revenue per subscriber (approved payments only) | Matches your test payments |
The button at the bottom of the sidebar switches between Sandbox view (all test data) and Live view (real subscribers and payments only). In Live view during testing you should see €0 revenue and 0 subscribers — that confirms the sandbox isolation is working correctly.
This is a private beta. Some things are deliberately not finished yet. Here's an honest status of what's in-progress:
The most useful feedback during this beta is specific: what you tried, what you expected, and what actually happened. Screenshots help a lot.
Specific is better than general. "The quiz auto-advances on question 3 but not question 4" is 10x more useful than "the quiz feels off."
Email feedback →